A glowing merge target, one draggable item, and a visible reward item. The user knows what to do without reading instructions.
tap targetmerge3s hook
AI playable ad generator · for game UA creative teams
Turn one UA brief into playable ad variants.
Create browser-playable 2D ad directions from a short brief: first three seconds, core interaction, fail/reward moment, real asset manifest, end-card copy, and variant package for creative review.
1 UA brief · 3 playable variants · Asset manifest · End-card CTA · Browser check
Example output · playable ad
Show the playable ad people would review, not a process card.
This block should answer one question fast: what will the UA team see on screen? The case visual now describes concrete frames — first tap, reward, fail/retry, and install end card.
Source brief
Casual merge game · idle audience · upgrade fantasy · first interaction under 3 seconds · install end card.
SCORE 1280RESTARTPlayable frameMerge playable ad mock
A 3-frame playable ad direction: drag to merge, reveal upgrade, show install end card.
Frames3InputDragCTAInstall
Playable frameReward frameEnd-card frame
The merged item upgrades immediately, coins burst, and the next item appears so the playable has momentum.
upgradecoinsfeedback
The final frame carries the install CTA, app title, and the strongest reward image from the playable.
end cardinstallCTA
Workflow
From intent to a concrete playable direction.
Input the UA brief
Define audience, genre, mechanic, first action, visual reference, offer, and desired player emotion.
Generate playable variants
Explore hook, interaction, fail state, reward, asset direction, and end-card CTA as separate testable variants.
Shortlist for production
Export the strongest variant package for creative review, playable build planning, or early user testing.
Positioning
Each page is built around a specific buyer job.
Game marketers, UA teams, playable ad agencies
Create more testable playable ad directions before production
Hooks, 2D loops, asset manifests, variants, end-card CTA
Who it is for
For mobile game UA teams, playable ad agencies, and publishers testing creative angles faster.
Playable ads are expensive to build blindly. Use AI to explore hooks, loops, asset directions, and end-card variants first, then send only the strongest concepts into production.
- UA managers exploring creative directions before production
- Playable ad agencies preparing first-round variants for clients
- Publishers testing mechanic-market fit with cheaper creative loops
- Growth teams turning campaign hypotheses into browser-playable demos
Examples
Show the input, the output, and why it matters.
Input
Brief: casual merge game, target idle players, push upgrade fantasy.
Output
Three playable variants: merge-to-upgrade, timed choice, and before/after power reveal, each with its own hook and CTA.
Use
Compare creative angles internally before assigning production budget.
Input
Brief: runner game needs a fresh playable ad angle for D7 retention audience.
Output
Obstacle-choice playable with reward gates, fail recovery, install end card, and asset list.
Use
Hand off as a production-ready creative direction for a UA test.
Output
Create the playable ad idea before paying to build the ad.
The page should help UA teams move from “we need more creatives” to a concrete shortlist: hook, first interaction, 2D asset needs, reward moment, variant logic, and end-card direction.
Open Workspace →FAQ
AI Playable Ad Generator FAQ
Is this for playable ad production or ideation?
It is strongest for ideation, variant planning, prototype direction, and creative review. Teams can export the strongest concepts and use them as a production brief or first playable target.
Can I download or export the generated result?
Yes. Seele AI Workspace is designed around reviewable, shareable, downloadable, and exportable outputs, so teams can move useful prototypes, playable packages, and assets into testing, creative review, or production handoff.
What should I include in the brief?
Include target player, genre, mechanic, visual reference, offer, desired emotion, and the first action you want the user to take in the playable ad.