Input the UA brief
Define audience, genre, mechanic, first action, visual reference, offer, and desired player emotion.
AI playable ad generator · for game UA creative teams
Create browser-playable 2D ad directions from a short brief: first three seconds, core interaction, fail/reward moment, real asset manifest, end-card copy, and variant package for creative review.
1 UA brief · 3 playable variants · Asset manifest · End-card CTA · Browser check
Preview evidence
The page should help UA teams move from “we need more creatives” to a concrete shortlist: hook, first interaction, 2D asset needs, reward moment, variant logic, and end-card direction.

Workflow
Define audience, genre, mechanic, first action, visual reference, offer, and desired player emotion.
Explore hook, interaction, fail state, reward, asset direction, and end-card CTA as separate testable variants.
Export the strongest variant package for creative review, playable build planning, or early user testing.
Positioning
Game marketers, UA teams, playable ad agencies
Create more testable playable ad directions before production
Hooks, 2D loops, asset manifests, variants, end-card CTA
Who it is for
Playable ads are expensive to build blindly. Use AI to explore hooks, loops, asset directions, and end-card variants first, then send only the strongest concepts into production.
Examples
Brief: top-down tank battle, target casual action players, push instant combat fantasy.
Three playable variants: cover shooter, enemy ambush, and coin-upgrade reveal, each with its own hook and CTA.
Compare creative angles internally before assigning production budget.
Brief: runner game needs a fresh playable ad angle for D7 retention audience.
Obstacle-choice playable with reward gates, fail recovery, install end card, and asset list.
Hand off as a production-ready creative direction for a UA test.
Output
The page should help UA teams move from “we need more creatives” to a concrete shortlist: hook, first interaction, 2D asset needs, reward moment, variant logic, and end-card direction.
Open Workspace →FAQ
It is strongest for ideation, variant planning, prototype direction, and creative review. Teams can export the strongest concepts and use them as a production brief or first playable target.
Yes. Seele AI Workspace is designed around reviewable, shareable, downloadable, and exportable outputs, so teams can move useful prototypes, playable packages, and assets into testing, creative review, or production handoff.
Include target player, genre, mechanic, visual reference, offer, desired emotion, and the first action you want the user to take in the playable ad.