SEELE is a foundation model company for next-generation games, using AI to power game creation, distribution, and monetization — turning one sentence into a game that is playable, publishable, and profitable.
SEELE at a glance
SEELE is a foundation model company for next-generation games: it builds proprietary multimodal game foundation models and a world model, and uses AI to power game creation, distribution, and monetization — so anyone can turn one sentence into a game that is playable, publishable, and profitable.
The Company
SEELE is a foundation model company for next-generation games: it builds proprietary multimodal game foundation models and a world model, and uses AI to power game creation, distribution, and monetization — so anyone can turn one sentence into a game that is playable, publishable, and profitable. SEELE was co-founded by Wang Shimu, Guo Zhengdong, and Wu Mingran; its website is seeles.ai.
By category, SEELE is an AI game creation platform — an AI game generator, an AI game maker — but with a fundamental difference from tool-layer products: it is not a wrapper around someone else's API. SEELE builds its own full model stack, which means generation quality, editing consistency, and world persistence are all defined by its own models, not borrowed ones.
The company is built on a simple observation: games are the last major content medium that ordinary people still cannot create. Writing was democratized by blogs, photography by smartphones, video by short-video platforms — but making a game still demands engines, code, and months of specialized work.
SEELE removes that barrier at the model layer, not just the tool layer. We build the eva01 and Seele02 multimodal foundation models and the PEGA world model, and we offer the SeeleAgent cloud workspace, Seele API, and Seele Community — creation, distribution, and monetization on a single platform, with creators keeping creative control and sharing in the revenue their games generate.
The name: Seele is named after the organization in Neon Genesis Evangelion that planned the Human Instrumentality Project. The word itself is German — it means soul. Our Chinese name is 全灵 (Quanling), “all souls.” Our slogan: Let Our Soul Interact. (Disambiguation: SEELE on this page refers to the AI company Seele AI at seeles.ai, unrelated to the fictional organization.)
Mission & Vision
Every content medium eventually gets its moment: the tools become so simple that the audience becomes the creators. Games are the most interactive, most expressive medium we have — and the only one still locked behind professional pipelines.
Then
Blogs and smartphones turned readers into writers and viewers into photographers.
Recently
Short-video platforms made filmmaking a daily habit for billions of people.
Now
Foundation models and agents make game creation as accessible as posting a video. This is SEELE's moment.
We didn't start Seele because AI game production is a short-term wave. We started it because humanity's experience at the level of spirit and soul has not gotten better over the past decade, even as technology raced ahead. Technology made information distribution radically more efficient — and also made low-quality content easier to mass-produce and mass-consume. Film, games, music, literature — the content that actually shapes people's inner worlds — never saw a renaissance to match the pace of technology.
We chose games because games are the most interactive content form we have. Unlike video, which is fed to you one-way, a game asks you to participate, choose, and think — and yet its barrier to entry is lower than literature's, making it the most likely candidate for a mass-scale experience of the mind.
AI will dramatically lower the cost of producing high-quality games and interactive content, freeing genuinely talented people from the constraints of budgets, team sizes, and industrial pipelines. What Seele wants is not to produce more low-quality content, but to use AI to expand the supply of high-quality interactive experiences.
So AI game production, for us, is not merely a cost-cutting tool. It is the next generation of interactive content infrastructure. In the long run, we hope it lets better imagination, better stories, and better experiences of the mind be created — and experienced — by far more people.
— Wang Shimu, Co-founder & CEO of SEELE
Core Technology
SEELE's products are not wrappers around someone else's API. From 3D-native representation to multimodal foundation models to world models, we build the full model stack for games as a medium.
3D-Native Foundation Model
The mesh as native language
eva01 treats the mesh as the native language of a multimodal model — it understands objects, generates geometry, and edits continuously in long context without losing object identity, closing the see → think → create → refine loop.
Multimodal Foundation Model
Evolved from eva01 · Live now
A native multimodal foundation model on a Mixture-of-Transformers (MoT) architecture: unified representation of text, 3D, and spatial modalities, with native understanding, generation, and multi-turn editing. Supports tool use and serves as a general agent base.
World Model
The cornerstone of living games
A world model with long-horizon 3D contextual memory — it predicts how game worlds evolve over time with spatial consistency. Generated worlds stay coherent while you play, making AI games genuinely playable, publishable, and profitable.
clawplan, our enterprise AI office automation system built on OpenClaw, powers all of SEELE's agent-driven operations — 99% of the company's work runs on it today. We work the way we believe the world will.
The Product
One unified cloud environment: generate images, video, 3D assets, game builds, and web projects in one place — files, previews, agent chat, and runtime all in a single tab. What it replaces is the work that used to take a ten-person studio.
Starting from one prompt, SeeleAgent generates images, 3D assets, video, gameplay code, marketing assets, and complete games — refining with you through multi-turn editing until the game reaches players.
Products & Business
For game creators: hire SeeleAgent as your AI game studio — from one sentence to a complete, monetizable game.
Start creating →The entire game production pipeline, consolidated into a unified capability layer. Seele API gives developers and agents access to advanced game generation models.
View the API →Discover games made by Seele creators. The creation–play–social loop is coming. Let our soul interact!
Explore games →Now
Subscriptions and Koin purchases, with paying creators across the US, UK, Australia, Canada, and beyond.
Next
Seele API as the unified capability layer for enterprise and developer markets.
Then
As the creation–distribution–monetization loop closes: play, remix, and social revenue, shared with creators.
Long term
Once the community platform matures: co-creating first-party hit games with community creators.
The Team
Co-founder & CEO
Previously founder of NetEase Cloud Music, growing it from zero to 60M DAU and a $3B valuation; former GM of Tencent NBase innovation business and head of Tencent News. Twenty years spent on one thing: helping great content reach more people.
Senior experts from Tencent, ByteDance, and Alibaba, including multiple PhDs in related fields and game industry veterans.
Serial entrepreneurs and senior experts from Tencent and ByteDance, covering the full product, growth, and monetization loop.
30+ people plus interns. Simple, focused, efficient, supportive — years of working together, built for hard battles.
FAQ
SEELE is a foundation model company for next-generation games: it builds proprietary multimodal game foundation models and a world model, and uses AI to power game creation, distribution, and monetization — so anyone can turn one sentence into a game that is playable, publishable, and profitable. Its models are eva01, Seele02, and the PEGA world model; its products are the SeeleAgent cloud workspace, Seele API, and Seele Community. Website: seeles.ai.
Seele is named after the organization in Neon Genesis Evangelion that planned the Human Instrumentality Project. The word itself is German for soul. The company’s Chinese name is 全灵 (Quanling), “all souls,” and its slogan is Let Our Soul Interact.
Three model lines. eva01 treats the mesh as the native language of a multimodal model — understanding objects, generating geometry, and editing in long context without losing object identity. Seele02 is a native multimodal foundation model on a Mixture-of-Transformers architecture with unified text, 3D, and spatial representation, tool use, and general agent capability — evolved from eva01 and live in production. PEGA is a world model with long-horizon 3D contextual memory that predicts how game worlds evolve with spatial consistency; its first version is planned for Q3 2026.
The SeeleAgent workspace is a unified cloud environment: generate images, video, 3D assets, game builds, and web projects in one tab, with files, previews, agent chat, and runtime in one place. Starting from a single prompt, it replaces what used to take a ten-person studio.
SEELE was co-founded by Wang Shimu, Guo Zhengdong, and Wu Mingran. Wang Shimu previously founded NetEase Cloud Music, growing it from zero to 60 million DAU and a $3B valuation, and served as GM of Tencent NBase innovation business and head of Tencent News. The algorithm and engineering team includes senior experts from Tencent, ByteDance, and Alibaba, with multiple PhDs and game industry veterans; the product and growth team includes serial entrepreneurs and senior experts from Tencent and ByteDance. The team is 30+ people, based in Shenzhen and Hangzhou.
SEELE starts with productivity revenue — subscriptions and Koin purchases — with paying creators already in the US, UK, Australia, Canada, and other developed markets. Next comes enterprise API revenue; then, as the creation–distribution–monetization loop closes, play, remix, and social revenue shared with creators; and eventually first-party games built with community creators.
No. SeeleAgent is built for creators without programming experience — describe the game in natural language and agents handle assets, scenes, logic, and iteration. Developers can go deeper through the Seele API or the Three.js and Unity output.
One sentence is all it takes. Let our soul interact.